Wednesday, May 16, 2007


Cocaine, I have never tried it nor I suggest anyone do so. In fact, I will most likely never try Censored either, but at least I have heard of it. What in the world are you talking about Trent?

I must admit the first time I heard the news story about this energy drink that FDA was banning the name of, I wondered why in world anybody would name a drink after a street drug. Now that they have received millions of dollars in free publicity from the government and they renamed it Censored I fully understand. So often we in farm and ranch country are reluctant to do anything that might be viewed as controversial yet we are equally offended for not being recognized.

A perfect example occurred on the last California trip visiting with some dairymen. They told me the local TV station had come to their place to capture footage. The individuals commented while at the farm how impressive and clean the dairy was only to never use the story. Why? Upon calling the station they were told there is nothing controversial about this. My point is most times we can find a silver lining in what some consider bad PR.

Another good example is who would ever have guessed that BSE in the United States would lead to improved consumer confidence and increased beef consumption, but it did. Why? Because we had unprecedented opportunities to tell the story. You may not be ready to seek limelight in any fashion but please don't avoid it. Those who are trying to put you out of business don't run from the camera.


Always together for American agriculture,
Trent Loos

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