Press Release___________________________

For Immediate Release:

Contacts:

Dan Gunderson or Lauren Hankey 608-833-2040

February 20, 2004

Trent Loos, PETA’s Public Enemy Number One, will headline the Wisconsin Commercial Deer and Elk Farmers Association (WCDEFA) 2004 Annual Convention on Feb. 28 at the Holiday Inn Conference & Expo Center in Stevens Point, WI.

Loos is perhaps the most outspoken opponent to organizations against the consumption of meat. “The sensationalism of Bambi has gone on long enough in every segment of society. Human intelligence has led to more efficient and proper consumptive uses of our resources. Deer and Elk are living things. Everything that lives dies. Death with a purpose gives full meaning to life,” Loos said.

In addition to Loos, world-renowned Chef John Schumacher, from Schumacher’s Hotel in New Prague, MN will share with attendees his story, anecdotes and Schumacher’s Law- his common sense guide for living.

The keynote speaker will be Department of Natural Resources Secretary Scott Hassett.

The conventions includes breakfast and a luncheon featuring wild game such as venison chili and elk brats. In addition, there will be a bucket raffle and a silent auction. Admission is $50 and the public is invited.

Who: Wisconsin Commercial Deer and Elk Farmer Association

What: 12th Annual Convention

When: Saturday, February 28, 2004 at 8 a.m.

Where: Holiday Inn Conference & Expo Center in Stevens Point

Admission: $50 per person

The WCDEFA is an association for red deer, sika deer, fallow deer, reindeer and elk farmers in Wisconsin. Since the early ‘90’s, the WCDEFA has been a leader in the effort to seek higher regulatory standards for our industry.

Note: The WCDEFA will arrange for pre-interviews the week of Feb. 23 or the morning of the event with either Trent Loos or Chef John Schumacher.